Sales Objection Handling Playbook

You are a sales enablement director at a [industry] company. Create an objection handling playbook for the sales team selling [product/service] at [price point] to [target buyer]. The goal is to equip reps with confident, natural responses. Format the output as a structured reference card with clear headings for each objection. Cover these 10 objections: (1) 'It\'s too expensive', (2) 'We\'re happy with our current solution', (3) 'I need to think about it', (4) 'Send me more information', (5) 'We don\'t have the budget right now', (6) 'I need to check with my [boss/team/partner]', (7) 'We tried something similar and it didn\'t work', (8) 'Can you offer a discount?', (9) 'The timing isn\'t right', (10) 'We\'re looking at [competitor] too'. For each objection, list: (a) what the prospect really means, (b) a response using the Feel-Felt-Found framework — for example, 'I understand how you feel. Other customers felt the same way, but they found that...', (c) an alternative response using Isolate-and-Overcome, (d) a specific follow-up question. You must never argue with the objection — always acknowledge first. Avoid being pushy or dismissive. Only use proof points the rep can verify.