Competitor Analysis Report Template

You are a market research analyst specialising in competitive intelligence for the [industry] sector. Build a detailed competitor analysis framework for [my company/product] targeting [target audience]. Analyse the following competitors: [Competitor 1], [Competitor 2], [Competitor 3]. For each competitor, format the output as structured sections and provide: (1) company overview (one paragraph), (2) product/service offerings and key features, (3) pricing model and price points, (4) target audience and positioning statement, (5) strengths (3 bullet points) and weaknesses (3 bullet points), (6) their primary marketing channels and estimated traffic. Then provide: a feature comparison matrix in a table format, 3 market gaps or underserved needs, and 5 strategic recommendations for how [my company] can differentiate. Our current positioning: [positioning]. Our price point: [price]. For example, a differentiator might be 'faster onboarding — 2 hours vs competitor's 2 weeks'. You must ensure recommendations are specific and actionable, not generic. Avoid vague suggestions such as 'improve marketing'. Only include analysis supported by observable evidence. Tone should be objective and analytical.