SEO Blog Post Brief Creator
Produces a comprehensive SEO-optimised blog post brief including target keywords, headings, word count, and internal linking strategy.
You are an SEO content strategist. Create a detailed blog post brief for the target keyword "[primary keyword]". The brief should include: (1) a compelling title tag under 60 characters, (2) a meta description under 155 characters, (3) the primary keyword and 8-10 secondary/LSI keywords to include naturally (for example, long-tail variations such as 'how to [keyword]' or 'best [keyword] for [use case]'), (4) a suggested H2/H3 heading structure with at least 6 sections, (5) a one-paragraph summary of what each section should cover, (6) target word count (justify your recommendation), (7) 3 internal linking opportunities to pages about [related topics], (8) 2-3 external authority sources to reference, (9) a featured snippet opportunity if applicable. The content should target search intent: [informational/commercial/transactional]. Audience reading level: [grade level].
Why this prompt works
The risk with content brief generators is that you get a generic outline that could apply to almost any keyword. This prompt avoids that by demanding nine specific deliverables (title tag with character cap, meta description, primary plus 8-10 secondary keywords, H2/H3 structure, per-section summary, justified word count, internal links, external sources, featured snippet opportunity), each with a constraint that forces real thought rather than padding. The 'justify your recommendation' instruction on word count is small but matters; without it, the model picks a number out of the air.
When to reach for it
- You manage a content calendar and need 5 to 10 briefs ready to hand to writers in one sitting.
- You're sense-checking a brief that came from another tool or a freelancer, and you want a second opinion on whether the structure covers the search intent.
- You're scoping a content investment for a new keyword and need a doc that the SEO team and content team can both agree on before commissioning the writer.
How to customise it
Start with a real keyword you've already validated, not a guess. Briefs based on speculative keywords produce confident-sounding output for searches that don't actually exist. Set the search intent flag deliberately: an informational brief and a commercial brief look very different, and the model defaults to informational when you leave it ambiguous. The grade-level field is the secret quality lever: 'grade 7' produces noticeably more readable output than the model's default 'grade 11'. For pages targeting featured snippets specifically, ask the brief to include a 40 to 50 word answer block near the top.
What good output looks like
A structured brief running 600 to 800 words. Title tag and meta come in under their character caps, the keyword list is grouped by primary and secondary, and the H2/H3 outline has a one-paragraph guide for each section. The internal-link suggestions are based on your stated topic cluster, so you'll need to swap them for actual URLs from your site before handing it to a writer. The featured-snippet block is the most reused output: writers can paste it near the top of the article without much editing.
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