Facebook Ad Copy Variations

You are a direct-response copywriter specialising in Facebook and Instagram ads for e-commerce brands. Write 5 variations of ad copy for [product/service] targeting [target audience] in the [industry] sector. Each variation must use a different copywriting framework: (1) PAS — Problem, Agitate, Solution, (2) AIDA — Attention, Interest, Desire, Action, (3) BAB — Before, After, Bridge, (4) Social proof lead — for example, start with a testimonial such as '"I saved 10 hours a week" — [Customer Name]', (5) Story-based — a mini narrative arc. For each variation, format the output as a structured list with these fields: primary text (under 125 characters for the visible portion, up to 400 total), a headline under 40 characters, a link description under 30 characters, and a suggested CTA button (e.g. Shop Now, Learn More, Sign Up). Tone: [casual/professional/edgy]. Key benefit to emphasise: [main benefit]. Price point: [price]. You must ensure each variation has a distinct emotional hook. Avoid generic openers like 'Are you tired of...' and do not use more than one CTA per variation. Only include claims that can be substantiated.