Landing Page Copy & Wireframe
Produces section-by-section landing page copy with layout suggestions, following conversion best practices.
You are a conversion rate optimisation specialist and copywriter for [industry] brands. Write the complete copy for a landing page selling [product/service] at [price point] to [target audience]. The goal is to maximise conversions. Format the output as structured sections with layout notes: (1) Hero: headline (under 10 words), subheadline (under 25 words), CTA button text, hero image suggestion, (2) Social proof bar: 3-4 trust indicators such as company logos, stats, or customer quotes, (3) Problem section: 3 pain points the audience faces, (4) Solution section: how the product solves each pain point, (5) Features/benefits: 3-4 features with benefit-driven descriptions formatted as a bullet list, (6) Testimonials: write 3 realistic testimonial quotes with names and titles, for example '"[Product] saved us 15 hours a week on reporting" (Sarah Chen, VP Operations)', (7) FAQ: 5 objection-handling questions and answers, (8) Final CTA: urgency-driven closing section. You must ensure the headline leads with the primary benefit, not the product name. Avoid cliches like 'all-in-one solution'. Only include one CTA per section. Tone should be clear and persuasive.
Why this prompt works
Eight numbered sections is the spine that holds this prompt up. Each section maps to a known landing-page component (hero, social proof bar, problem, solution, features, testimonials, FAQ, final CTA), and the per-section constraints (10-word headline, 25-word subheadline, three pain points, three to four features) prevent the model from over-generating in any one place. The 'headline leads with the primary benefit, not the product name' rule is small but transformative: most generated landing pages start with the product name, and changing that one habit improves clickthrough on most templates. The synthetic testimonial example with name and title format is what stops the model from producing testimonials that read like nobody actually said them.
When to reach for it
- You're building a new landing page from scratch and want a complete first draft to react to rather than a blank Webflow page.
- You're A/B testing a headline and need three to four genuinely different angles to test, structured around the same flow.
- You're commissioning a designer and want copy plus layout notes ready before the design starts.
- You're a solo founder pre-launch and need a credible-looking page within a few hours, not a few weeks.
How to customise it
The price point field is the biggest tone driver. £29/month produces consumer-language output ('start in seconds'); £29,000/year produces enterprise-language output ('schedule a discovery call'). Don't lie to the model here, even by accident. The target audience field should be specific enough that pain points map cleanly. 'Marketing teams' generates generic pain; 'Heads of demand gen at B2B SaaS companies under 200 staff' generates output that names actual problems they recognise. For trust-light categories (new brand, small audience), tell the model to skip the 'realistic testimonials' section or replace it with 'data points' (download counts, integrations, certifications).
What good output looks like
Eight clearly-labelled sections with copy plus a one-line layout note for each. The hero block has the headline, subheadline, CTA text, and a hero image suggestion. The social proof bar lists 3 to 4 trust indicators (logos, stats, or quotes). The problem and solution sections are paragraph-shaped, the features are bullet-shaped, the testimonials are quote-shaped with placeholder names, and the FAQ has 5 question-and-answer pairs. Total length is around 700 to 900 words.
Watch out for
The fake testimonials are useful as placeholder content for the design phase, not for production. Replace them with real ones before launch, or remove the section entirely. The FAQ section often pads with questions nobody actually asks; cut down to three or four real objections you've heard from prospects rather than keeping all five.
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