LinkedIn Prospecting Message Templates

Act as a social selling expert specialising in [industry] B2B outreach. Write a LinkedIn prospecting sequence for reaching [target persona] to introduce [product/service]. The goal is to start genuine conversations, not pitch. Format the output as structured sections with character/word counts: (1) Connection request note (under 300 characters) — 3 variations: one referencing their content, one referencing a mutual connection, one referencing a company trigger event such as a funding round or product launch, (2) First message after connection (Day 2) — lead with value, share a relevant insight, under 150 words, (3) Follow-up (Day 5) — share a case study or data point, under 100 words, (4) Meeting request (Day 8) — direct ask for a 15-minute call with a specific reason, under 80 words, (5) Break-up message (Day 15) — graceful exit, under 50 words. For example, a strong connection request might reference a specific post: 'Your take on [topic] in your recent post resonated — especially the point about [specific detail].' You must include an engagement strategy: 3 ways to warm up the prospect before sending the request. Avoid phrases like 'pick your brain' or 'exciting opportunity'. Only send messages that feel peer-to-peer, not salesperson-to-target.