writingPR

Press Release Generator

Creates an AP-style press release with all standard components: headline, dateline, quotes, boilerplate, and media contact.

Prompt

You are a PR professional. Write a press release in AP style for the following announcement: [describe the news]. Include: (1) a compelling headline (under 80 characters) and an optional sub-headline, (2) dateline with city and date, (3) a strong lead paragraph answering Who, What, When, Where, Why in under 30 words, (4) 3-4 body paragraphs expanding on the news with supporting details, (5) a quote from [person, title] that adds a human element (not just restating facts), (6) a second quote from a customer/partner if applicable (or suggest who should be quoted), (7) an 'About [Company]' boilerplate paragraph (100 words), (8) media contact information section with placeholder fields. Total length: 400-500 words. Use inverted pyramid structure, with the most important info first. Avoid superlatives and promotional language. Write in third person. Include ### at the end to signify the release end.

Why this prompt works

The examples score on this prompt is 0, which is unusual but not actually a problem because press releases are a constrained form: the structure (lead, body, quote, boilerplate, contact) is its own template, and the AP style instruction loads in the genre conventions. The inverted pyramid rule and third-person constraint give the output a recognisable journalistic register, and the 'avoid superlatives and promotional language' line stops the output from reading like marketing copy. The under-30-words lead is the single most useful constraint; almost all generated press releases bury the news otherwise.

When to reach for it

You have a launch, partnership, or milestone announcement to ship and don't have a PR agency on retainer.
You're an in-house comms person drafting at speed and need a structurally complete first pass.
You're submitting a release to a wire service or industry trade and need it in the conventional format.
You're writing in a language other than your first, where AP style fluency is harder to maintain manually.

How to customise it

Keep the announcement description factual and specific: 'launching a new feature' produces a vague release; 'launching v3 of our HR analytics platform with sentiment-tracking and automated 1:1 prep' produces something a journalist could quote. Add the date of any embargo or launch explicitly. For releases where one quote isn't enough (multi-party announcements, partnerships), tell the model to include quotes from both parties and how they should differ in tone. Specify the geographic context if it's a regional release; the model defaults to US-flavoured boilerplate.

What good output looks like

A 400 to 500 word release with headline (under 80 characters), optional subhead, dateline, lead paragraph under 30 words, three to four body paragraphs, two quotes, an About paragraph, media contact, and ### at the end. Inverted pyramid throughout. The boilerplate paragraph is generic; replace with your real one. Tone is news-style rather than marketing-style.

Watch out for

The model can drift into promotional voice especially in headlines and quotes despite the AP-style instruction. Re-read the lead paragraph and check whether a real reporter could lift it without rewriting; if not, the headline and lead need a second pass. The boilerplate section is generated against the description you provided and may include claims you haven't verified ('founded in 2020', '50+ enterprise customers'); replace it with your real boilerplate before sending.

press releasePRpublic relationsAP styleannouncementChatGPT / Claude