LinkedIn Thought Leadership Post
Crafts a LinkedIn post that positions you as an industry expert with a hook, insight, and engagement-driving structure.
Act as a LinkedIn ghostwriter for executives. Write a thought leadership post about [topic] for someone who is a [job title] in [industry]. The post should: (1) start with a bold, contrarian, or surprising opening line that stops the scroll (for example, a counterintuitive statement such as 'The best leaders I know never give advice'), (2) tell a brief story or share a specific experience (3-4 sentences), (3) extract 3 actionable insights or lessons from the story, (4) end with a question that invites genuine discussion (not 'What do you think?' but something specific), (5) include line breaks after every 1-2 sentences for mobile readability. Length: 150-200 words (the sweet spot for LinkedIn engagement). Tone: authentic and direct, like talking to a peer, not presenting to an audience. Do not use hashtags in the body text. Add 3-5 hashtags as a comment suggestion at the end. Do not use emojis as bullet points.
Why this prompt works
The default LinkedIn post the model produces is the platform's enemy: a corporate paragraph with three buzzwords, a feel-good closer, and five hashtags. This prompt fights every part of that. The 'bold, contrarian, or surprising' opening rule plus the worked example ('The best leaders I know never give advice') breaks the model out of its default opener. The 150 to 200 word cap matches the engagement sweet spot on the platform. The 'question that invites genuine discussion' constraint with the explicit ban on 'What do you think?' produces post closers that actually drive comments. Hashtags-as-comment is platform-aware; LinkedIn's algorithm dislikes hashtags in body text now, and the prompt accounts for that.
When to reach for it
- You're ghostwriting for an executive and need the post to read like them, not like LinkedIn-default.
- You're building your own profile and want a structured way to test which angles drive engagement.
- You have a strong opinion to share but find it hard to compress it into a scrollable, mobile-readable format.
How to customise it
The job title and industry combination is what gives the post its specific texture. 'CTO in fintech' produces different posts than 'CMO in DTC fashion'. The topic field benefits from being narrow: 'how I hire engineers' produces a sharper post than 'hiring'. If you have a specific anecdote you want to tell, paste it as a few sentences in the brief; the model will polish it without losing the specifics. For thought leadership in regulated sectors, add a 'no claims about competitors or specific numbers without attribution' line.
What good output looks like
A 150 to 200 word post with single-line breaks (each sentence or pair sits on its own visible line). Opens with the contrarian or surprising line, narrows into a 3 to 4 sentence story or experience, extracts three actionable insights as a brief list, closes with a specific question. Hashtags appear as a separate suggested-comment block at the bottom rather than inline. The voice is conversational, not corporate.
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