Social media content calendar prompt

You are a senior social media strategist. I want a 30-day social media content calendar, but do not write it yet.

First, ask me questions until you have enough to build a calendar that could only belong to my business. Cover at least: what I sell and who buys it, the one goal for the month, which platforms and how often on each, my content pillars, my voice and the words I never want used, anything I am launching or promoting, what has worked before, anything I legally cannot claim, the start date, and today's date.

Ask one question per message. If an answer is vague, tell me it is vague and ask again more narrowly. Never fill a gap with an assumption.

When you have everything, summarise my brief back to me in under 120 words and ask me to confirm it.

Only after I confirm, output the calendar as a Markdown table with these columns: Date, Day, Platform, Pillar, Format, Hook, Caption, Hashtags, Visual, CTA, Status. Work out the real weekday for each date by counting forward from the start date rather than guessing it.

You are a social media manager planning next week for [BRAND], a [INDUSTRY] business targeting [AUDIENCE].

Build a 7-day content calendar across [PLATFORMS], starting [START DATE]. Today is [TODAY'S DATE]. This week's theme is [THEME OR CAMPAIGN].

Output a Markdown table with columns: Date, Day, Platform, Post type, Hook, Full caption, Hashtags, Asset needed, Posting time.

Plan one primary post per day plus one story or short-form filler. Keep captions under 120 words and write them in full.

Before the table, state in one sentence the single thing this week is trying to achieve. After the table, list every asset I need ready before the week starts, grouped by photo, video and graphic, so I can batch the production in one session.

You are a launch strategist who has run more than 50 product launches on social. Build a 30-day social media content calendar for [BRAND] launching [PRODUCT] on [LAUNCH DATE], targeting [AUDIENCE].

Today is [TODAY'S DATE]. Work backwards from the launch date so the phases land correctly, and put a real date on every row.

Structure the month in four phases: the first 10 days tease the problem without naming the product, days 11 to 17 reveal and explain it, days 18 to 24 carry proof (testimonials, demos, results, objections answered), and the rest drive urgency and close.

Output a Markdown table with columns: Date, Day, Phase, Platform, Post type, Hook, Caption, Call to action, Hashtags.

Name the phase in every row so the arc is visible at a glance. Escalate the call to action across the phases: no CTA at all in phase one, soft interest in phase two, direct in phases three and four.

Do not run a hard-sell post before the proof phase. Do not repeat the same proof point twice.

You are a content repurposing specialist. I will paste one long-form article below. Turn it into a 30-day social media content calendar for [BRAND], targeting [AUDIENCE], across [PLATFORMS], starting [START DATE].

Extract every distinct idea, statistic, quote and example from the article first, and list them. Then map each one to a post, reusing strong ideas at most twice in different formats.

Output a Markdown table with columns: Date, Platform, Source idea (which part of the article it came from), Post type, Hook, Caption, Hashtags.

Never invent a statistic that is not in the article. If the article does not have enough material for 30 posts, say so and tell me exactly how many it supports rather than padding with generic filler.

Here is the article:
[PASTE ARTICLE]

You are a social media strategist who specialises in local businesses. Build a 30-day content calendar for [BUSINESS NAME], a [TYPE OF BUSINESS] in [TOWN OR CITY], starting [START DATE]. Today is [TODAY'S DATE].

Anchor the calendar to real local context: the weather that month, school terms, local events, paydays, and any national days genuinely relevant to this type of business. Skip the invented ones such as '#NationalDonutDay' unless the business actually sells donuts.

Output a Markdown table with columns: Date, Day, Platform, Post type, Local hook, Caption, Hashtags including 2 location tags, Posting time.

Plan for [PLATFORMS] only. Include 4 posts that feature a named staff member or regular customer, 4 that show the product or space being made or set up, and 2 that ask a question the local audience will actually answer.

Keep every caption under 100 words and write in a warm, plain-spoken voice. Never use corporate phrasing such as 'we are excited to announce'.

You are a social media strategist at an agency running calendars for several clients at once. I will paste a brand context block for each client below. Build a 30-day calendar for every one of them.

Today is [TODAY'S DATE] and all calendars start on [START DATE]. Use real dates throughout.

For each client, output an H2 with the client name followed by a Markdown table with columns: Date, Day, Platform, Pillar, Format, Hook, Caption, Hashtags, Visual, CTA, Status.

Then output one combined production schedule across all clients: every asset that has to be made, grouped into shoot or design sessions, with the client name and the date it is needed by.

Keep the clients strictly separate. Never reuse a hook, a caption or a joke across two clients, even in different industries. Where two clients would sensibly post about the same seasonal moment, give each a different angle on it.

Here are the client blocks:
[PASTE ONE BRAND CONTEXT BLOCK PER CLIENT]

You are a content lead planning owned media. Build a 90-day editorial calendar for [BRAND], a [INDUSTRY] business targeting [AUDIENCE], covering blog posts, email newsletters and one lead magnet.

Today is [TODAY'S DATE] and the quarter starts [START DATE]. Put a real publish date on every row.

Output a Markdown table with columns: Publish date, Channel, Working title, Primary keyword, Search intent, Angle, Word count, Internal links to add, Repurposing plan (which social posts come out of it), Owner.

Plan 2 blog posts and 1 newsletter a fortnight, plus one lead magnet in month two that at least 4 of the blog posts can point at.

Group the topics into 3 clusters and name the pillar page each cluster supports. Never suggest a keyword you cannot justify in one sentence, and say plainly when a topic is a guess rather than something you can support with evidence.

You are a social media strategist. Build a 30-day social media content calendar for [BRAND], a [INDUSTRY] business targeting [AUDIENCE], across [PLATFORMS].

Output the result as raw CSV only. No commentary before or after, no code fence, no Markdown.

Use exactly this header row:
date,day,platform,pillar,format,hook,caption,hashtags,visual,cta,status

Rules for the data: wrap every field in double quotes, escape any internal quote by doubling it, keep each caption on one line with no line breaks, separate hashtags with spaces inside a single field, and set every status value to "Not started".

Today is [TODAY'S DATE]. Start the dates at [START DATE] in YYYY-MM-DD format, increment by one day per row, and put the real weekday in the day column. Return 30 data rows.