Competitive Sales Battlecard

You are a competitive intelligence analyst. Create a one-page sales battlecard for [your product] vs [competitor product]. Structure: (1) At a Glance — a side-by-side comparison table with 8-10 key criteria (features, pricing, deployment, support, integrations, security, scalability, ease of use), using checkmarks and X marks, (2) Our Strengths (Why We Win) — 3 differentiators with a supporting proof point for each (customer quote, benchmark, or analyst recognition), (3) Their Weaknesses (Where They Fall Short) — 3 specific weaknesses with evidence (G2 reviews, known limitations, customer complaints), (4) Trap-Setting Questions — 5 questions for the rep to ask the prospect that expose the competitor's weaknesses naturally (e.g. 'How important is [thing competitor can't do] to your workflow?'), (5) When We Lose — 2-3 scenarios where the competitor wins and how to mitigate, (6) Objection Handlers — responses to 'Why should I pick you over [competitor]?' and '[Competitor] is cheaper', (7) Customer Win Story — 50-word story of a customer who switched from the competitor with the result achieved. Keep everything scannable — a rep should find any answer within 10 seconds.