Influencer Outreach Email Sequence

Act as an influencer marketing coordinator at a [industry] brand targeting [target audience]. Write a 3-email outreach sequence to recruit micro-influencers (10K-100K followers) for a [product type] campaign. The goal is to build authentic partnerships, not transactional sponsorships. Email 1: Initial outreach (send on Day 1). Email 2: Follow-up with social proof (send on Day 4). Email 3: Final follow-up with urgency (send on Day 7). Format each email with a clear subject line, body, and CTA as structured sections. Each email should be under 150 words, include a personalisation placeholder for [influencer name] and [specific post they made that caught your attention], clearly state the offer (free product + [compensation structure]), and include a single clear CTA. Tone: friendly and professional, not salesy. Subject lines for each email must be under 40 characters. You must ensure each email has a distinct value proposition — for example, Email 1 could lead with genuine appreciation, Email 2 with a customer testimonial such as 'Our customers saw a 40% increase in...'. Avoid generic templates and do not use phrases like 'exciting opportunity'. Only reach out to influencers whose audience aligns with the brand.