Influencer Outreach Email Sequence
Crafts a 3-email outreach sequence for influencer partnerships with personalisation slots and follow-up timing.
Act as an influencer marketing coordinator at a [industry] brand targeting [target audience]. Write a 3-email outreach sequence to recruit micro-influencers (10K-100K followers) for a [product type] campaign. The goal is to build authentic partnerships, not transactional sponsorships. Email 1: Initial outreach (send on Day 1). Email 2: Follow-up with social proof (send on Day 4). Email 3: Final follow-up with urgency (send on Day 7). Format each email with a clear subject line, body, and CTA as structured sections. Each email should be under 150 words, include a personalisation placeholder for [influencer name] and [specific post they made that caught your attention], clearly state the offer (free product + [compensation structure]), and include a single clear CTA. Tone: friendly and professional, not salesy. Subject lines for each email must be under 40 characters. You must ensure each email has a distinct value proposition. For example, Email 1 could lead with genuine appreciation, Email 2 with a customer testimonial such as 'Our customers saw a 40% increase in...'. Avoid generic templates and do not use phrases like 'exciting opportunity'. Only reach out to influencers whose audience aligns with the brand.
Why this prompt works
The 'authentic partnerships, not transactional sponsorships' line shapes the entire output. It pulls the model away from the standard influencer pitch ('Hi [name], we love your content and want to offer you the chance to partner with us') and toward a message that reads like one person noticed something specific about another. The personalisation placeholder for 'a specific post that caught your attention' is the part that makes or breaks open rates in this niche, and forcing it into the template means it doesn't get skipped when the rep is in a hurry. The 40-character subject line cap matches the visible portion in most influencer inbox apps.
When to reach for it
- You're scaling outreach for a campaign and need a sequence consistent enough that you can track what's working.
- You're new to influencer marketing and want a starting template that doesn't immediately mark you as a brand spamming a list.
- You're working with a tool that imports email templates with placeholders and need ones designed for actual personalisation, not just 'Hi [first name]'.
How to customise it
The compensation structure field is where most teams underinvest. 'Free product' alone is rarely enough for the 50K+ tier; combine it with affiliate code revenue share, content rights, or a flat fee to make the offer competitive. The 'industry' field affects tone more than expected: beauty influencers expect a different opening than fitness or fintech, and being specific helps the model adjust. For micro-influencers under 10K followers, ask the model to drop the 'final follow-up with urgency' email; that audience typically responds better to one outreach plus one warm follow-up, not three messages.
What good output looks like
Three email blocks with subject line, body, and CTA. Email 1 opens with a reference to a specific piece of the influencer's content (placeholder you fill in), states the offer cleanly, and asks one question. Email 2 includes a customer testimonial or data point. Email 3 is short and graceful. Word counts run 80 to 140 per email, well under the stated 150-word cap. The 'specific post' placeholder is left visibly bracketed so it can't be sent without filling in.
Watch out for
The 'specific post that caught your attention' placeholder is non-negotiable to fill in by hand. If you leave it as a literal placeholder when sending, it's worse than no personalisation at all. If you can't fill it in for an influencer, that's a signal they're not the right fit and shouldn't be on the list. Bulk-sending with the placeholder unfilled is the single most common way these sequences get reported as spam.
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